UNITE Cardio Console
Connected Fitness is a rapidly evolving model. The user journey is now driven by digital content, personalization, and real-time performance tracking, making the console the primary touchpoint between the user, the equipment, and the broader fitness ecosystem. Consisting of three unique Touchscreens and one LED console, the TRUE UNITE Console lineup represents a strategic shift from standalone equipment to a connected platform.
Role
Industrial Design Lead for Hardware
Creative Director / Lead UI Designer for Software
Overview
Led design for the TRUE Unite Console, aligning hardware and software into a cohesive connected platform. The console was designed as part of a connected fitness ecosystem, where hardware, interface, and user experience function as a unified system. Focused on integrating physical design, digital experience, and product strategy to improve usability, scalability, and long-term engagement.
Industrial Design Process
-
Elevated Concept Visualization
Used high-fidelity rendering early to evaluate proportion, material definition, and brand expression before CAD commitment -
Integrated Physical Prototyping Early
Leveraged rapid prototyping to validate form, ergonomics, and spatial relationships in real-world conditions -
Validated Ergonomics and UX in Context
Tested viewing angles, reach, and interaction within realistic equipment setups to align physical design with user needs -
Bridged Hardware and Digital Experience
Aligned form, screen positioning, and interface requirements to support visibility, interaction, and real-time feedback
Explored multiple form directions to evaluate proportion, integration, and screen positioning within the overall product architecture
Refined selected direction to balance visual clarity, durability, and integration with the equipment environment
Validated final design through physical prototyping and integration within real equipment setups
User Interface Design
-
Defined User Flows and Interaction Frameworks Early
Established clear interaction models and screen hierarchies to align teams before visual execution -
Shifted to User-Informed Design
Grounded design decisions in user feedback to better define expectations, pain points, and opportunities -
Developed a Scalable UI System
Created a cohesive visual language and framework to support consistency across products and platforms -
Improved Cross-Functional Collaboration
Introduced shared tools and workflows to enable real-time collaboration and faster iteration
Early exploration of interface layout, interaction patterns, and visual hierarchy
Defining core user flows and interaction structure across the experience
Refining interface layouts to support intuitive interaction, clear data visibility, and real-time performance feedback
Final Design
Impact
-
Platform Shift to Connected Fitness
Transitioned TRUE from standalone equipment to a connected ecosystem, enabling a more customizable platform and long-term value -
Scalable Design System
Established a reusable hardware and UI framework that improved consistency, reduced rework, and lowered long-term development costs -
More Cohesive Experience
Created a unified hardware and interface experience that reduced cognitive load and improved overall usability -
Improved Development Efficiency
Improved cross-functional alignment and reduced rework through shared tools and earlier collaboration -
Strengthened Brand Positioning
Delivered a cohesive hardware and interface experience that elevated perceived product quality and consistency -
Improved Usability and Reduced Friction
Streamlined interaction flows and interface layout to make key actions more intuitive
Final Product in Use
Demonstrating integrated hardware and interface experience
